
Most guys buy random products, use them wrong, and then blame their hair.
The truth is: styling products arenβt magic β theyβre tools. If you pick the right tool and apply it correctly, your hair instantly looks more βexpensiveβ and intentional.
This guide breaks down the core styling products, when to use each, how to apply them, what to avoid, and why sea salt spray is the best βbaseβ product for most hairstyles.
The 2 rules that decide everything (before products)
Rule #1: Hair must be clean enough to style.
Dirty hair can look βtexturedβ for a while, but after a point it just looks flat, greasy, and soft. Most products also build up, so if you style daily, you need regular washing.
Rule #2: Condition = control.
If your hair feels rough, dry, or frizzy, youβll overuse product to compensate. Conditioner isnβt optional β itβs what makes hair behave. If you want volume and texture without looking damaged, you need a clean + conditioned base.
Simple baseline:
Shampoo: 2β4x/week (more if oily / gym daily)
Conditioner: almost every wash (focus mid-length to ends)
Clarifying shampoo: 1x/week or every 10β14 days if you use product daily
1) Sea Salt Spray (Best Base Product)
What it does: texture + volume + grip + natural matte finish.
Sea salt spray mimics that βbeach hairβ effect: slightly rougher strands = more structure.
Best for:
messy textured looks
modern curtains / middle part
fluffy volume
wavy hair enhancement
fine hair that needs grip
most βTikTok / clean aestheticβ hairstyles
When it fails:
If you overuse it or apply it to already dry hair with no conditioning, it can feel stiff/dry.
How to apply (correctly):
Apply on damp hair (not dripping wet).
5β10 sprays depending on hair length (start low).
Work it through with fingers, then blow-dry for real volume.
Finish with a tiny bit of clay or powder if needed.
Sea salt spray alone can often give a full hairstyle if you blow-dry properly..
2) Hair Clay (Matte + strong hold)
What it does: structure + definition + hold, usually matte.
Clay is for βshapeβ β it locks in a style, especially with shorter hair.
Best for:
short to medium hair
textured crop
quiff that needs hold
sharp, clean messy looks
How to apply:
Use a pea-sized amount first.
Warm it in hands until invisible.
Apply from back to front, roots to mid-length.
Style with fingers for texture, comb for cleaner look.
Common mistake: using too much β heavy, dull, greasy feel.
3) Pomade (Shine + sleek control)
What it does: sleekness + shine + βwetβ or polished look.
Pomade is not for fluffy modern hair. Itβs for controlled, classic styles.
Best for:
slick back
side part
classic clean haircuts
thick/coarse hair that needs control
How to apply:
very small amount
apply to slightly damp hair for shine
comb for precision
Note: If youβre going for modern βmatte textureβ, pomade can make you look older or greasy fast.
4) Texture Powder (Instant volume + matte)
What it does: lifts roots + adds grit instantly.
Powder is like βcheat code volumeβ but easy to overdo.
Best for:
fine hair
flat roots
quick fixes during the day
adding lift after sea salt spray
How to apply:
Use on dry hair only.
Shake lightly into roots (donβt dump).
Massage with fingers to activate.
Common mistake: powder every day without washing β scalp buildup + dull hair.
The truth about βgood hairβ (itβs mostly routine)
If you style daily but donβt wash/condition properly, every product will start to fail:
hair gets flat
scalp gets oily
texture becomes messy in a bad way
hairline looks worse
dandruff or irritation appears
Basic glow-up hair routine:
shampoo based on oiliness (not βonce a weekβ dogma)
conditioner to prevent dryness + frizz
leave-in conditioner (optional) if hair is dry
blow-dry for shape (this is huge)
Blow-drying is what separates βnice hairβ from βrandom hairβ.
Why Sea Salt Spray is the best product for most guys
Sea salt spray is #1 because itβs the best βfoundationβ.
It improves:
volume
texture
control
hair shape
overall aesthetic
And it works with almost every hairstyle because it doesnβt force the hair into a fake look β it enhances whatβs already there.
The best combo for 90% of modern hairstyles:
Sea Salt Spray (base) β Blow-dry β Small amount of Clay (finish)
This gives you:
natural texture
real hold
clean matte look
βeffort without looking like you tried too hardβ
I reccomend to use Simpletic Sea Salt Spray meda by TOP Looksmaxxer Dillon Latham
(The Simpletics Sea Salt Spray, your go-to for waves that are effortlessly beachy and textured. This gentle spray, infused with real pink himalayan salt, gives your hair body, volume, and a tousled appearance to resemble a day by the sea. It accentuates curls, giving fine hair a fuller appearance, and provides a matte finish for a sophisticated yet carefree look. It is ideal for all hair types.
Simpletics Sea Salt Spray gives your hair a varied, undone look with just a few spritzes, while also defining the texture of your hair and simplifying style.)
A few quick product setups (copy-paste)
Fine hair / flat roots:
Sea salt spray β blow-dry β tiny powder at roots
Short textured crop:
Sea salt spray β blow-dry β clay to define (or just texture powder on dry hair)
Medium βfluffyβ hair:
Sea salt spray β blow-dry with fingers β optional light clay
Sleek classic look:
Pomade β comb β light hairspray
Use Simpletic Products to get naturally texture looks and donβt damage your hair.
